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Being a Man Is About More Than Just One Thing

A man can lift weights and do yoga.

He can handle an axe and have crystals on his desk.

He can drink alcohol and party, and go on ayahuasca plant journies.

He can watch MMA and enjoy Broadway.

He can get off on closing big deals and have a blast crawling on the floor and playing with his kids.

He can build a deck for his home and cook delicious meals for his family.

Why Integrity Matters

He can laugh and play with his kids and hold them and cry.

He can wear pants, shorts, or even a dress.

His hands can get blistered and bloodied building things, and those same hands can get mystical as he spreads out his Tarot deck.

He can love a steak and also a vegan meal.

He can find himself attracted to women, the same sex... or both.

He can lose his temper and apologize and own when he is wrong or hurts someone.

He can dance, sing, and care about fashion and know every stat line from the big game.

He can love and laugh and cry and feel shame.

He can be a roughneck or wear makeup.

He can hustle, grind, be creative, and be loving and kind.

He can be a grounding force and also free-flowing and whimsical.

A man can be anything he wants to be because each man gets to define what it means to be a man, the man he chooses to be, and the experience of the life he chooses to live.

And a man doesn't have to be all these things; he can be the man he wants to be. That is freedom, power, authenticity, and deciding the man you want to be with all the options available.

Most men are playing a very, very small game while a world of options and opportunities are available to them.

Opportunities to work with Alex, for you or the men in your lives!

1. The Torch: A Weekly Virtual Men’s Group & Community

This is a no-brainer, super low commitment way for any growth-minded men to dip their toe in (for just $50/month). Seriously, join us or get your partners, friends, brothers, fathers, etc. in here!!

For an hour every week (but with the expectation of joining at least 2 calls per month), men from all over the world who want to become better partners, fathers, leaders, or just better versions of themselves, connect in a safe space to share and unload their stresses, burdens, and challenges, without judgment or advice.

Alex and his business partner Bob share mini-lessons on empowering topics like mindset and healthy masculinity and then hold space, celebrate honest sharing, and help the men to set intentions in their lives.

Additionally, all members get access to a private online community to share wins, give and get support and advice and build new relationships with other men.

Here is all of the info + the next steps to sign up; if not for you please share with the men in your life!

2. The Alchemy of Men Retreat - coming up June 7-11 in Fairview, Utah.

This is for the man who would likely never go on a retreat but is interested in personal and professional growth, accomplishing business goals, becoming better partners and parents, and creating brotherhood with other growth-minded men.

For 4 days and 4 Nights, men will enjoy:

-Meals by a New York 5-Star Chef

-A 10,000 sq foot house with sauna, jacuzzi, and cold plunge

-Surrounded by nature

-Powerful work around creating peace, connection, purpose, and clarity in their lives

-Private Rooms, Shared Rooms, and even a Tent Option (for the Outdoorsman) are available, at a range of investment levels.

For more info checkout

If you or the men in your life have questions about any of the above, just email

And remember you can also check out my other blog posts:


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