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How My Client Ditched His 9-to-5 Job and Found Freedom

While I was in Tulum getting married, a Client quit his 9-to-5 job.

We've been talking about this for over two years.

This was a big big big deal.

He started working with me because he wanted time freedom and to accelerate the growth of his side business so he could leave his 9-to-5. The process wasn't fast, and it sure wasn't simple. The biggest problem was Golden Handcuffs. He was good at his job and kept making more money in his 9-to-5. This made it harder and harder to leave and riskier.

A good problem, except sometimes good problems keep us from what we deeply and truly want. Sometimes we must be brave enough to give up the good to have the great. So do you settle for a good life or fight for the amazing life you want?

Don't Settle for the 9-to-5 Grind

It reminds me of when I left my safe and comfortable job as the Director of Operations & Franchise Operations for an entertaining Restaurant Group in NYC. I had a great job. For the most part, it was easy and fun, and I had a lot of freedom. There was so much possibility and upside. But I wanted to be happier and more fulfilled. I often felt stuck, trapped, and choked by the job because it wasn't where I wanted to be.

One day my coach asked me what I feared in quitting my job and starting my own Coaching and Consulting Business. I shared with her I was afraid to fail. I was scared of what people would say. I was scared I would let the people who love me most down. I was afraid. The fear made me feel trapped.

It's hard to be afraid as a man (I know it is hard as a woman also). In my experience as a man, we aren't taught powerful ways to be with fear. We are taught to fight someone threatening or pushing us physically into fear or walk away from it. But what happens when you can't fight or walk away from what scares you?

The fear kept me in a good enough situation when an extraordinary life was possible. I, as you know, leaped, as my client did. And while this move might not be for everyone, it's possible.

I ask myself every day. At the end of my life, what matters most? What do I want people to say about me when I leave this planet? What impact do I want to have? What kind of man do I want to be? And what would have me feeling like I lived my best life?

Every day, I do my best to follow the answers to these questions forward. What we do today creates tomorrow and so on, so if your work, choices, or actions don't align with the future you want to create, today is the day to start making changes.

As my client swims with manatees today, I celebrate our work, my reverence for him, and his courage and commitment. And I hold close to my heart that all our goals and dreams are possible; sometimes, we have to risk the good to get great.

How bad do you want what you want? It might feel impossible like it's not the right time, or scary. It might cost you money, time, comfort, or the good life you have created. But if you are willing to follow your truth, vision, and goals, you cannot fail. And I'm here to support that into reality.

Opportunities to work with Alex, for you or the men in your lives!

1. The Torch: A Weekly Virtual Men’s Group & Community

This is a no-brainer, super low commitment way for any growth-minded men to dip their toe in (for just $50/month). Seriously, join us or get your partners, friends, brothers, fathers, etc. in here!!

For an hour every week (but with the expectation of joining at least 2 calls per month), men from all over the world who want to become better partners, fathers, leaders, or just better versions of themselves, connect in a safe space to share and unload their stresses, burdens, and challenges, without judgment or advice.

Alex and his business partner Bob share mini-lessons on empowering topics like mindset and healthy masculinity and then hold space, celebrate honest sharing, and help the men to set intentions in their lives.

Additionally, all members get access to a private online community to share wins, give and get support and advice and build new relationships with other men.

Here is all of the info + the next steps to sign up; if not for you please share with the men in your life!

2. The Alchemy of Men Retreat - coming up June 7-11 in Fairview, Utah.

This is for the man who would likely never go on a retreat but is interested in personal and professional growth, accomplishing business goals, becoming better partners and parents, and creating brotherhood with other growth-minded men.

For 4 days and 4 Nights, men will enjoy:

-Meals by a New York 5-Star Chef

-A 10,000 sq foot house with sauna, jacuzzi, and cold plunge

-Surrounded by nature

-Powerful work around creating peace, connection, purpose, and clarity in their lives

-Private Rooms, Shared Rooms, and even a Tent Option (for the Outdoorsman) are available, at a range of investment levels.

For more info checkout

If you or the men in your life have questions about any of the above, just email

And remember you can also check out my other blog posts:


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